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Unlocking the Power of Treasury Services for Deeper Treasury Relationships

Bank Business News

Shawn Kruger, SVP of Product & Strategy, Avivatech

May 24, 2023

For banks, the ability to become trusted advisors to their commercial customers has never been more critical, especially since it is easier than ever for customers to switch banks.

In the post-COVID-19 era, banks have gained valuable insights into the evolving needs of commercial customers. Businesses now seek more than just financial services; they desire advice and guidance on how to navigate market challenges and effectively manage their operations. For banks, the ability to become trusted advisors to their commercial customers has never been more critical, especially since it is easier than ever for customers to switch banks. To better retain customers, institutions must rise to meet customer expectations and provide comprehensive treasury services that foster deeper relationships.


Developing Treasury Services for Commercial Customers

According to Deloitte's assessment of digital trends and solutions in its 2022 global corporate treasury survey, businesses are keen on improving cash forecasting activities and increasing operational efficiency. Automation and visualization technologies, such as dashboards and analytics, are top concerns in 2023. This highlights the growing importance of offering robust treasury services that address these commercial customer needs.


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Source: Bank Business News

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